To emerge as one of the world’s leading electrical cables and wires company with global footprints, offering advanced products and services, delivering sustainable value to all stakeholders.

• To strive for synergy between technology, systems and human resources.
• To achieve international standards of excellence in all aspects of energy and diversified business with focus on customer delight through value of products and services, and cost reduction.
• To maximize creation of wealth, value and satisfaction for the stakeholders.
• To foster a culture of participation and innovation for employee growth and contribution.
• To cultivate high standards of business ethics and Total Quality Management for a strong corporate identity and brand equity.
• To help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience.

• • Good Corporate Citizenship
    As in the past, we will continue to seek long term success, which is in alignment with our country’s needs. We will do this without compromising ethical business standards.
  • Professionalism
    We have always sought the best people for the job and given them the freedom and the opportunity to grow. We will continue to do so. We will support innovation and well-reasoned risk taking, but will demand performance.
  • Customer First
    We exist and prosper only because of the customer. We will respond to the changing needs and expectations of our customers speedily, courteously and effectively.
  • Quality Focus
    Quality is the key to delivering value for money to our customers. We will make quality a driving value in our work, in our products and in our interactions with others. We will do it ‘First Time Right’.“Our Core Values are influenced by our past, tempered by our present, and will shape our future. They are an amalgam of what we have been, what we are and what we want to be.”
  • Dignity of the Individual
    We will value individual dignity, uphold the right to express disagreement and respect the time and efforts of others. Through our actions, we will nurture fairness, trust and transparency.